RSAC Activation for Casco

We turned highly specialized heads at a highly specialized event towards a highly specialized product.

S25

Cybersecurity

San Francisco

Casco is a YC-backed cybersecurity company used by 300+ companies, with its technology securing software deployed across 60% of the Fortune 500.

Photorealistic render of the Casco booth at a busy conference, with a rep talking to attendees in front of the $10,000 or Vuln Challenge wall

Are these screens broken or what? We disrupted RSAC with Windows' familiar blue screen, using that split second of recognition to draw people into Casco's booth and continuous security story.

A familiar symbol of failure became Casco's way in, drawing a highly specialized audience into a new approach to security.

Creative Concept: Tammo Mamedi
Creative Direction: Julian Bauer
Copywriting: Tammo Mamedi
Visual Concept: Kwadwo Malcolm
Illustration: Ariana Montero
AI-Assisted Production: Anastasiia Bezhevets
Motion Design: Patrik Bablo
PM & Ops: Anastasiia Bezhevets

Stack

Weave (previously Weavy)

Casco x Overnice

Fresh out of Y Combinator, Casco came to us looking for a fresh start on their brand. We turned things around on a tight timeline. We loved that they ended up staying for much longer.